In The Ant and the Elephant, renowned business strategist and Olympian, Vince Poscente, weaves a clever parable around profound concepts that can change your life and the life of your organization.

With his trademark wit and wisdom, Poscente shows us how to focus on and redirect the subconscious mind in order to accomplish the goals we consciously strive to achieve. This empowering story illustrates that understanding the dynamic relationship between conscious and subconscious thought is the first step toward becoming a leader who can transform workplace performance. But harnessing the power of the subconscious is an experience commonly fraught with frustration, for even the most competent amongst us battles the subconscious fears, habits and attitudes that obstruct authentic leadership. In fact, adjusting our own behavior as a means to motivate others is not unlike an ant trying to convince an elephant to change its ways.

Meet Adir the ant and Elgo the elephant. Like two teammates who must work together to realize a common goal, Adir (our overly conscious hero) and Elgo (Adir